Aaker on branding: 20 Principles that drive success

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Bibliographic Details
Main Author: Aaker, David
Format: Book
Published: New Delhi. Sage Publisher 1934
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.827/AA K/Aak
Copy Available Place a Hold