Marketing insights from A to Z: 80 concepts every mnager needs to know

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Published: New Jersey John Wiley 2003
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.8 Kot
Copy Available Place a Hold