Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.
Citace podle Chicago (17th ed.)Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.
Citace podle MLA (9th ed.)Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.
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