Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.
Style de citation Chicago (17e éd.)Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.
Style de citation MLA (9e éd.)Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.