Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.
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