APA način citiranja (7. izdanje)

Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.

Čikaški stil citiranja (17. izdanje)

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.

MLA način citiranja (9. izdanje)

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.