Citazione Stile APA (7a Edizione)

Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.

Citatione MLA (9a ed.)

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.