Citação norma APA

Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.

Citação norma Chicago

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.

Citação norma MLA

Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.