Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every mnager needs to know. John Wiley.
Citação do estilo Chicago (17ª ed.)Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. New Jersey: John Wiley, 2003.
Citação MLA (9ª ed.)Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Mnager Needs to Know. John Wiley, 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.