Brand equity management

समान संसाधन

• Whats in a Brand: Building Brand Equity Through Adevertising
  द्वारा: Jones John Philip
  प्रकाशित: (1998)
• The brand management checklist
  द्वारा: VanAuken, Brad
  प्रकाशित: (2004)
• Brand equity management
  द्वारा: Martin, Paul
  प्रकाशित: (2009)
• Advertising and integrated brand promotion
  द्वारा: OGuinn, Thomas C.
  प्रकाशित: (2009)
• Advertising and Integrated Brand Promotion
  द्वारा: O'Guinn Thomas C
  प्रकाशित: (2006)