Brand equity management

類似資料

• Whats in a Brand: Building Brand Equity Through Adevertising
  著者:: Jones John Philip
  出版事項: (1998)
• The brand management checklist
  著者:: VanAuken, Brad
  出版事項: (2004)
• Brand equity management
  著者:: Martin, Paul
  出版事項: (2009)
• Advertising and integrated brand promotion
  著者:: OGuinn, Thomas C.
  出版事項: (2009)
• Advertising and Integrated Brand Promotion
  著者:: O'Guinn Thomas C
  出版事項: (2006)