Brand equity management

Pokaż inne wersje (1)

Zapisane w:

Opis bibliograficzny
1. autor:	Martin, Paul
Format:	Książka
Wydane:	New DElhi Global Vision 2009
Hasła przedmiotowe:	Advertising
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Podobne zapisy

Whats in a Brand: Building Brand Equity Through Adevertising
od: Jones John Philip
Wydane: (1998)

The brand management checklist
od: VanAuken, Brad
Wydane: (2004)

Brand equity management
od: Martin, Paul
Wydane: (2009)

Advertising and integrated brand promotion
od: OGuinn, Thomas C.
Wydane: (2009)

Advertising and Integrated Brand Promotion
od: O'Guinn Thomas C
Wydane: (2006)

The 22 immutable laws of branding
od: Ries, Al
Wydane: (1998)

The 22 immutable laws of branding
od: Ries, Al
Wydane: (1999)

Brand communication: contemporary approaches
od: Das, Naveen
Wydane: (2007)

Contemporary branding: practices and applications
od: Raj, T. Venkar
Wydane: (2007)

Branding TV: principles and practices
od: Natten, Alan
Wydane: (2005)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
od: JONES JOHN PHILIP
Wydane: (1986)

STRATEGIC BRAND MANAGEMENT
od: KELLER KEVIN
Wydane: (1990)

MADISON AVENUE U S A:THE EXTRAORDINARY BUS. OF ADVT AND THE PEOPLE WO RUN IT
od: MAYER MARTIN
Wydane: (1991)

MANAGING BRAND EQUITY
od: AAKER DAVID A.
Wydane: (1991)

MANAGING BRAND EQUITY
od: AAKER DAVID A
Wydane: (1991)

Managing brand equity
od: Aaker, D

Managing brand equity
od: Aaker , David
Wydane: (1996)

MANAGING BRAND EQUITY
od: AAKER DAVID
Wydane: (1991)

Brand sense : build powerful brands through touch, taste, smell, sight, and sound
od: Lindstrom, Martin
Wydane: (2005)

Living Brands
od: Nadeau, Raymond A.
Wydane: (2007)

MANAGEMENT OF MANAGEMENT OR HOW MANAGERS REALLY MANAGE
od: LAXMAN R K
Wydane: (1987)

Strategic Brand Communication Campaigns
od: Shultz Don E
Wydane: (2001)

Advertising Management
od: Jugenheimer, Donald
Wydane: (2009)

FINANCIAL MANAGEMENT
od: PUXTY ANTHONY G
Wydane: (1988)

Advertising management
od: Batra, Rajeev
Wydane: (1996)

Advertising management
od: Rathore, B.S
Wydane: (2010)

Advertising management
od: Jethwaney, Jaishri
Wydane: (2006)

Advertising management
od: Batra, Rajiv
Wydane: (2005)

Advertising management
od: Batra, Rajiv
Wydane: (2005)

Advertising management
od: Batra, Rajiv
Wydane: (2004)

Advertising Management
od: Mohan, Mahendra
Wydane: (1989)

Advertising and media management
od: Devi, Meena
Wydane: (2009)

JOINT MANAGEMENT COUNCILS
od: MOOKHERJEE SURYA
Wydane: (1987)

INDIAN ETHOS IN MANAGEMENT
od: GHOSH P K
Wydane: (1991)

EFFECTIVE SALES MANAGEMENT
od: STRAFFORD JOHN
Wydane: (1986)

ADVERTISING,MANAGEMENT AND SOCIETY
od: NISCOSIA FRANCESCO M
Wydane: (1974)

ENVIRONMENTAL BUSINESS MANAGEMENT
od: NORTH KLAUS
Wydane: (1992)

MANAGEMENT AND JOB PERFORMANCE
od: SHARMA ANURADHA
Wydane: (1986)

Strategic advertising management
od: Percy, Larry
Wydane: (2005)

Strategic Brand Communication Campaigns
od: Schultz, Don E.
Wydane: (2001)