Brand equity management

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Bibliográfalaš dieđut
Váldodahkki:	Martin, Paul
Materiálatiipa:	Girji
Almmustuhtton:	New DElhi Global Vision 2009
Fáttát:	Advertising
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Whats in a Brand: Building Brand Equity Through Adevertising
Dahkki: Jones John Philip
Almmustuhtton: (1998)

The brand management checklist
Dahkki: VanAuken, Brad
Almmustuhtton: (2004)

Brand equity management
Dahkki: Martin, Paul
Almmustuhtton: (2009)

Advertising and integrated brand promotion
Dahkki: OGuinn, Thomas C.
Almmustuhtton: (2009)

The 22 immutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (1998)

The 22 immutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (1999)

Brand communication: contemporary approaches
Dahkki: Das, Naveen
Almmustuhtton: (2007)

Contemporary branding: practices and applications
Dahkki: Raj, T. Venkar
Almmustuhtton: (2007)

Branding TV: principles and practices
Dahkki: Natten, Alan
Almmustuhtton: (2005)

Advertising and Integrated Brand Promotion
Dahkki: O'Guinn Thomas C
Almmustuhtton: (2006)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
Dahkki: JONES JOHN PHILIP
Almmustuhtton: (1986)

STRATEGIC BRAND MANAGEMENT
Dahkki: KELLER KEVIN
Almmustuhtton: (1990)

MADISON AVENUE U S A:THE EXTRAORDINARY BUS. OF ADVT AND THE PEOPLE WO RUN IT
Dahkki: MAYER MARTIN
Almmustuhtton: (1991)

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID
Almmustuhtton: (1991)

Managing brand equity
Dahkki: Aaker , David
Almmustuhtton: (1996)

Managing brand equity
Dahkki: Aaker, D

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID A.
Almmustuhtton: (1991)

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID A
Almmustuhtton: (1991)

Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Dahkki: Lindstrom, Martin
Almmustuhtton: (2005)

Living Brands
Dahkki: Nadeau, Raymond A.
Almmustuhtton: (2007)

MANAGEMENT OF MANAGEMENT OR HOW MANAGERS REALLY MANAGE
Dahkki: LAXMAN R K
Almmustuhtton: (1987)

Strategic Brand Communication Campaigns
Dahkki: Shultz Don E
Almmustuhtton: (2001)

Advertising Management
Dahkki: Jugenheimer, Donald
Almmustuhtton: (2009)

Advertising management
Dahkki: Batra, Rajeev
Almmustuhtton: (1996)

Advertising management
Dahkki: Rathore, B.S
Almmustuhtton: (2010)

Advertising management
Dahkki: Jethwaney, Jaishri
Almmustuhtton: (2006)

Advertising management
Dahkki: Batra, Rajiv
Almmustuhtton: (2005)

Advertising management
Dahkki: Batra, Rajiv
Almmustuhtton: (2005)

Advertising management
Dahkki: Batra, Rajiv
Almmustuhtton: (2004)

Advertising Management
Dahkki: Mohan, Mahendra
Almmustuhtton: (1989)

FINANCIAL MANAGEMENT
Dahkki: PUXTY ANTHONY G
Almmustuhtton: (1988)

Advertising and media management
Dahkki: Devi, Meena
Almmustuhtton: (2009)

Strategic advertising management
Dahkki: Percy, Larry
Almmustuhtton: (2005)

ENVIRONMENTAL BUSINESS MANAGEMENT
Dahkki: NORTH KLAUS
Almmustuhtton: (1992)

JOINT MANAGEMENT COUNCILS
Dahkki: MOOKHERJEE SURYA
Almmustuhtton: (1987)

INDIAN ETHOS IN MANAGEMENT
Dahkki: GHOSH P K
Almmustuhtton: (1991)

EFFECTIVE SALES MANAGEMENT
Dahkki: STRAFFORD JOHN
Almmustuhtton: (1986)

ADVERTISING,MANAGEMENT AND SOCIETY
Dahkki: NISCOSIA FRANCESCO M
Almmustuhtton: (1974)

MANAGEMENT AND JOB PERFORMANCE
Dahkki: SHARMA ANURADHA
Almmustuhtton: (1986)

Strategic Brand Communication Campaigns
Dahkki: Schultz, Don E.
Almmustuhtton: (2001)