Strategic brand management: Building, measuring and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevin Lane & Others
Format: Book
Language:English
Published: Noida. Pearson India Education. 2022
Edition:5th
Subjects:
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.827 KEL/Str
Copy Checked out Due: 13-11-2024 Recall This
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