Business Analytics: Applications To Consumer Marketing
Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability...
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
MC GRAW HILL INDIA
2015
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NMIMS Hyderabad -
| Call Number: |
658.4033 KUR 658.4033 KUR |
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