Business Analytics: Applications To Consumer Marketing
Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New Delhi
MC GRAW HILL INDIA
2015
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing. |
|---|---|
| 實物描述: | xxv, 716p |
| ISBN: | 9789351341598 |