Business Analytics: Applications To Consumer Marketing

Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability...

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Autor Principal: Kuruganti, Sandhya
Formato: Libro
Idioma:inglés
Publicado: New Delhi MC GRAW HILL INDIA 2015
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