Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliographic Details
Main Author:	Belch, George E.
Other Authors:	Belch, Michael A, Purani, Keyoor
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw Hill Education Pvt. Ltd 2010
Edition:	7th ed.
Subjects:	Communication in Marketing Advertising
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