Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd
2010
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| Edition: | 7th ed. |
| Subjects: | |
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| 100 | |a Belch, George E. |9 388 | ||
| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | |a 7th ed. | ||
| 260 | |a New Delhi |b Tata McGraw Hill Education Pvt. Ltd |c 2010 | ||
| 300 | |a xxxiii, 1075 p. | ||
| 650 | |a Communication in Marketing |9 597 | ||
| 650 | |a Advertising |9 731 | ||
| 700 | |a Belch, Michael A |9 390 | ||
| 700 | |a Purani, Keyoor |9 391 | ||
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