Advertising and Promotion: An Integrated Marketing Communications Perspective
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Main Author: | Belch, George E. |
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Other Authors: | Belch, Michael A, Purani, Keyoor |
Format: | Book |
Language: | English |
Published: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd
2010
|
Edition: | 7th ed. |
Subjects: | |
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