Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Autor principal: Belch, George E.
Altres autors: Belch, Michael A, Purani, Keyoor
Format: Llibre
Idioma:anglès
Publicat: New Delhi Tata McGraw Hill Education Pvt. Ltd 2010
Edició:7th ed.
Matèries:
Communication in Marketing
Advertising
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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Advertising and promotion : An integrated marketing communications perspective

Advertising and promotion : An integrated marketing communications perspective per Belch, George E.

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Advertising and Promotion: An Integrated Marketing Communications Perspective

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