Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliografski detalji
Glavni autor: Belch, George E.
Daljnji autori: Belch, Michael A, Purani, Keyoor
Format: Knjiga
Jezik:engleski
Izdano: New Delhi Tata McGraw Hill Education Pvt. Ltd 2010
Izdanje:7th ed.
Teme:
Communication in Marketing
Advertising
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