Marketing Metrics

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Bibliographic Details
Main Author:	Farris, Paul W.; Bendle, Neil T.; Pfeifer, Philip E.; Reibst
Format:	Book
Published:	New Jersey FT Press 2010
Edition:	2nd
Subjects:	Marketing- Mathematical Models,Marketing Research
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NMIMS Hyderabad -

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Call Number:	658.83 FAR
Copy	Available Place a Hold