Managing Brand Equity: Capitalizing on the Value of a Brand Name
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Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: Free Press 1991
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MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME by AAKER DAVID A

Published 1991
Book
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MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME by AAKER DAVID A

Published 1991
Book
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MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME by AAKER DAVID A

Published 1991
Book
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Managing Brand Equity : Capitalizing on the value of a brand name

Managing Brand Equity : Capitalizing on the value of a brand name by Aaker David A.

Published 1991
Book
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