Managing Brand Equity: Capitalizing on the Value of a Brand Name

Antzeko izenburuak

• MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
  nork: AAKER DAVID A
  Argitaratua: (1991)
• MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
  nork: AAKER DAVID A
  Argitaratua: (1991)
• MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
  nork: AAKER DAVID A
  Argitaratua: (1991)
• Managing Brand Equity : Capitalizing on the value of a brand name
  nork: Aaker David A.
  Argitaratua: (1991)
• MANAGING BRAND EQUITY
  nork: AAKER DAVID
  Argitaratua: (1991)