The Social Psychology of Consumer Behaviour

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Bibliographic Details
Main Author:	Bagozzi, Richard P.Gurhan-Canli, Zeynep; Priester, Joseph R.
Format:	Book
Published:	New Delhi TMH 2002
Subjects:	Consumer Behavior, Consumer Psychology
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	306.3 BAZ
Copy	Available Place a Hold