Service Marketing: Integrating Customer Focus Across the Firm

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Bibliographic Details
Main Author:	Zeirhaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Book
Language:	English
Published:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Edition:	6th ed.
Subjects:	Service industries - Marketing Customer Services - Marketing Service Industries
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