Dyfyniad APA

Zeirhaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2016). Service Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw Hill Education (India) Pvt. Ltd.

Dyfyniad Arddull Chicago

Zeirhaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2016.

Dyfyniad MLA

Zeirhaml, Valarie A., et al. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. McGraw Hill Education (India) Pvt. Ltd, 2016.

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