Zeirhaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2016). Service Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw Hill Education (India) Pvt. Ltd.
Lua i Stíl Chicago (17ú heag.)Zeirhaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, agus Ajay Pandit. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2016.
Lua MLA (9ú heag.)Zeirhaml, Valarie A., et al. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. McGraw Hill Education (India) Pvt. Ltd, 2016.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.