Cita APA

Zeirhaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2016). Service Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw Hill Education (India) Pvt. Ltd.

Citación estilo Chicago

Zeirhaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2016.

Cita MLA

Zeirhaml, Valarie A., et al. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. McGraw Hill Education (India) Pvt. Ltd, 2016.