Zeirhaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2016). Service Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw Hill Education (India) Pvt. Ltd.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रZeirhaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, और Ajay Pandit. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. Chennai: McGraw Hill Education (India) Pvt. Ltd, 2016.
एमएलए (9वां संस्करण) प्रशस्ति पत्रZeirhaml, Valarie A., et al. Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. McGraw Hill Education (India) Pvt. Ltd, 2016.
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