Service Marketing: Integrating Customer Focus Across the Firm
-д хадгалсан:
Үндсэн зохиолч: | |
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Бусад зохиолчид: | , , |
Формат: | Ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2016
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Хэвлэл: | 6th ed. |
Нөхцлүүд: | |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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999 | |c 2508 |d 2508 | ||
020 | |a 9781259026812 | ||
082 | |a 658.8 |b ZEI | ||
100 | |a Zeirhaml, Valarie A. |9 100 | ||
245 | |a Service Marketing: Integrating Customer Focus Across the Firm | ||
250 | |a 6th ed. | ||
260 | |a Chennai |b McGraw Hill Education (India) Pvt. Ltd. |c 2016 | ||
300 | |a xxxii, 711 p. | ||
500 | |a SIE - Special Indian Edition | ||
650 | |a Service industries - Marketing |9 104 | ||
650 | |a Customer Services - Marketing |9 496 | ||
650 | |a Service Industries |9 101 | ||
700 | |a Bitner, Mary Jo |9 6713 | ||
700 | |a Gremler, Dwayne D. |9 6714 | ||
700 | |a Pandit, Ajay |9 6715 |