Service Marketing: Integrating Customer Focus Across the Firm

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Dades bibliogràfiques
Autor principal:	Zeirhaml, Valarie A.
Altres autors:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Llibre
Idioma:	anglès
Publicat:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Edició:	6th ed.
Matèries:	Service industries - Marketing Customer Services - Marketing Service Industries
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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