Service Marketing: Integrating Customer Focus Across the Firm
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Hovedforfatter: | Zeirhaml, Valarie A. |
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Andre forfattere: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
Format: | Bog |
Sprog: | engelsk |
Udgivet: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2016
|
Udgivelse: | 6th ed. |
Fag: | |
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