Service Marketing: Integrating Customer Focus Across the Firm
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Service Marketing: Integrating Customer Focus Across the Firm

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Bibliographic Details
Main Author: Zeirhaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Book
Language:English
Published: Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Edition:6th ed.
Subjects:
Service industries - Marketing
Customer Services - Marketing
Service Industries
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