Service Marketing: Integrating Customer Focus Across the Firm

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Opis bibliograficzny
1. autor:	Zeirhaml, Valarie A.
Kolejni autorzy:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Książka
Język:	angielski
Wydane:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Wydanie:	6th ed.
Hasła przedmiotowe:	Service industries - Marketing Customer Services - Marketing Service Industries
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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