Service Marketing: Integrating Customer Focus Across the Firm
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| 主要作者: | Zeirhaml, Valarie A. |
|---|---|
| 其他作者: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2016
|
| 版: | 6th ed. |
| 主題: | |
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