Service Marketing: Integrating Customer Focus Across the Firm
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Service Marketing: Integrating Customer Focus Across the Firm

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Bibliografiske detaljer
Hovedforfatter: Zeirhaml, Valarie A.
Andre forfattere: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Bog
Sprog:engelsk
Udgivet: Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Udgivelse:6th ed.
Fag:
Service industries - Marketing
Customer Services - Marketing
Service Industries
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Service Marketing: Integrating Customer Focus Across the Firm

Service Marketing: Integrating Customer Focus Across the Firm af Zeirhaml, Valarie A.

Udgivet 2019
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Service Marketing: Integrating Customer Focus Across the Firm

Service Marketing: Integrating Customer Focus Across the Firm af Zeirhaml, Valarie A.

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