What's in a name?: Advertising and the Concept of Brands

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Bibliographic Details
Main Author:	Jones, John Philip
Other Authors:	Slater, Jan S.
Format:	Book
Language:	English
Published:	New Delhi Prentice Hall of India Pvt. Ltd. 2007
Subjects:	Advertising Brand Name Products
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NMIMS Hyderabad -

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Call Number:	658.8343 JON
Copy	Available Place a Hold