What's in a name?: Advertising and the Concept of Brands

Míreanna comhchosúla

• Brands as Engines for Profit
  de réir: Jones, John Philip
  Foilsithe / Cruthaithe: (2012)
• Living Brands
  de réir: Nadeau, Raymond A.
  Foilsithe / Cruthaithe: (2007)
• The Physics of Brand
  de réir: Keller Aaron
  Foilsithe / Cruthaithe: (2016)
• WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
  de réir: JONES JOHN PHILIP
  Foilsithe / Cruthaithe: (1986)
• Brand immortality
  de réir: Pringle, Hamish
  Foilsithe / Cruthaithe: (2009)