What's in a name?: Advertising and the Concept of Brands

समान संसाधन

• Brands as Engines for Profit
  द्वारा: Jones, John Philip
  प्रकाशित: (2012)
• Living Brands
  द्वारा: Nadeau, Raymond A.
  प्रकाशित: (2007)
• The Physics of Brand
  द्वारा: Keller Aaron
  प्रकाशित: (2016)
• WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
  द्वारा: JONES JOHN PHILIP
  प्रकाशित: (1986)
• Brand immortality
  द्वारा: Pringle, Hamish
  प्रकाशित: (2009)