What's in a name?: Advertising and the Concept of Brands
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New Delhi
Prentice Hall of India Pvt. Ltd.
2007
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_834300000000000_JON |7 0 |9 4633 |a 50008178 |b 50008178 |d 2017-12-13 |e Gifted by D Nithin Kumar |l 0 |o 658.8343 JON |p J1978 |r 2017-12-13 00:00:00 |w 2017-12-13 |y BK | ||
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| 100 | |a Jones, John Philip |9 251 | ||
| 245 | |a What's in a name?: Advertising and the Concept of Brands | ||
| 260 | |a New Delhi |b Prentice Hall of India Pvt. Ltd. |c 2007 | ||
| 300 | |a xxiii, 308 p. | ||
| 650 | |a Advertising |9 55 | ||
| 650 | |a Brand Name Products |9 252 | ||
| 700 | |a Slater, Jan S. |9 253 | ||