What's in a name?: Advertising and the Concept of Brands

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Detalles Bibliográficos
Autor Principal:	Jones, John Philip
Outros autores:	Slater, Jan S.
Formato:	Libro
Idioma:	inglés
Publicado:	New Delhi Prentice Hall of India Pvt. Ltd. 2007
Subjects:	Advertising Brand Name Products
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