What's in a name?: Advertising and the Concept of Brands

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Bibliographic Details
Main Author: Jones, John Philip
Other Authors: Slater, Jan S.
Format: Book
Language:English
Published: New Delhi Prentice Hall of India Pvt. Ltd. 2007
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WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS by JONES JOHN PHILIP

Published 1986
Book