What's in a name?: Advertising and the Concept of Brands

類似資料

• Brands as Engines for Profit
  著者:: Jones, John Philip
  出版事項: (2012)
• Living Brands
  著者:: Nadeau, Raymond A.
  出版事項: (2007)
• The Physics of Brand
  著者:: Keller Aaron
  出版事項: (2016)
• WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
  著者:: JONES JOHN PHILIP
  出版事項: (1986)
• Brand immortality
  著者:: Pringle, Hamish
  出版事項: (2009)