Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliographic Details
Main Author: Belch, George E.
Other Authors: Belch, Michael A., Purani, Keyoor
Format: Book
Language:English
Published: Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Edition:9th ed.
Subjects:
Advertising
Sales Promotion
Communication in Marketing
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