Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
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| Edition: | 9th ed. |
| Subjects: | |
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Advertising and promotion : an integrated marketing communications perspective
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Advertising and promotion : an integrated marketing communications perspective
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