Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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Bibliografske podrobnosti
Glavni avtor:	Kim, W. Chan
Drugi avtorji:	Mauborgne, Renée
Format:	Knjiga
Jezik:	angleščina
Izdano:	Boston, Massachusetts Harvard Business School Press 2005
Teme:	Market Segmentation
Oznake:	Označite Brez oznak, prvi označite!

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