Services Marketing: Integrating Customer Focus Across the Firm

Saved in:

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Edition:	5th ed.
Subjects:	Service Industries- Marketing Customer Services - Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

NMIMS Hyderabad -