Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2012). Services Marketing: Integrating Customer Focus Across the Firm (5th ed.). Tata McGraw Hill Education Pvt. Ltd.
Citace podle Chicago (17th ed.)Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, a Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2012.
Citace podle MLA (9th ed.)Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Tata McGraw Hill Education Pvt. Ltd, 2012.
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